Insights

Following a year of unprecedented change in the operating environment, this report looks at the priorities of global consumer packaged companies as they continue to adjust to the pandemic-driven environment.

With a focus on driving top line growth, operating more efficiently and reinvesting in their businesses, this report highlights some of the initiatives underway and the capabilities CPG companies are developing to support these.

During 2020, Unilever took the decision to prioritise volume-led competitive growth, absolute profit and cash delivery. The group is now looking into the future, announcing a strategy refresh, focused on five key areas.