20 January 2021
Asda is trialling a vegan butcher counter with vegan concept creator, Kbox Global, called Veelicious, in its Watford store. We visited during the counter’s opening week to see how Asda was positioning the offer and activate it for shoppers, as it looks to benefit from growing interest in veganism.
Inspiration during Veganuary
Coinciding with Veganuary, the counter launched on 11 January, an...