Asda to launch new budget range and wider pricing reset

Date : 23 March 2022

Nick Gladding

Senior Retail Analyst

Asda is set to launch a new "Just Essentials" value range in a fresh push to support shoppers hit hard by the rising cost of living, according to a report in The Grocer. It is also said to be preparing for a nationwide rollout of its Asda Rewards loyalty scheme. Just Essentials range to be…
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