Private label in Europe

Despite the challenges created by the pandemic, private label has been able to hold its own and gained share in several European countries. See how the share compares for several countries in 2020 and the three-year trend for sales in volume and value terms.

Private label trends in Western Europe

In this presentation we look at four themes driving private label innovation in Western Europe.

10 retailers in Western Europe winning with private label

We look at 10 retailers, from Albert Heijn to Lidl and SPAR Austria and others, winning with private label in Western Europe.

Latest News

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SPAR International has launched a new private label brand range across Europe, under the SPAR N°1 Value brand name. The company said the range was aimed at providing ‘shoppers with an even wider choice of quality, everyday essentials at great prices’.

More News

We bring you the latest news on Rewe’s sustainability and health initiatives, as well as its online developments. Aiming for carbon neutrality by 2040 Rewe is planning to reduce its greenhouse gas emissions by 30% by 2030 and is aiming for carbon neutrality by 2040. It has already reached its goal of halving greenhouse gas emissions per square meter of sales area by 2022. It has just signed...
Continente is expanding its partnership with Uber Eats, while Mercadona continues to grow its presence in the market. Separately, Pingo Doce has extended to its private labels with the launch of an active lifestyle range. Continente expands alliance with Uber Eats Sonae MC-owned Continente has expanded its partnership with Uber Eats, offering shoppers access to take-away meals from over 40 Co...
As Albert Heijn progresses with its purchase of Deen stores, along with other retailers in the country, and Delhaize has signed partnership agreements with Foodmaker and Decathlon, we round up news from the retailer and its subsidiaries in Belgium and the Netherlands. Albert Heijn proceeds with acquisition of 38 Deen stores Following approval from the Netherlands Authority for Consumers and...
Retail Analysis 5–year forecasts

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Use our retailer and market forecasts to 2026 for your long-term strategic planning.

Four forces of change

To survive and indeed thrive, businesses need to know and understand these four forces and assess the potential impacts and opportunities for their business, and then apply this thinking to their future plans and strategies.

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