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Despite the challenges created by the pandemic, private label has been able to hold its own and gained share in several European countries. See how the share compares for several countries in 2020 and the three-year trend for sales in volume and value terms.
In this report we answer five key questions to help you understand the direction of travel of private label development.
We look at 10 retailers, from Albert Heijn to Lidl and SPAR Austria and others, winning with private label in Western Europe.
Albertsons launched its ‘Signature’ brands in 2016 and has since amassed more than 9,000 products over four sub brands, which generate more than US$8.9 bn annually. The retailer has announced plans to consolidate some of these, which it says will help it to build a deeper connection with its customers.
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Gain a view of what future growth to expect and start building your long-term strategy with our retailer and market forecasts to 2027.
To survive and indeed thrive, businesses need to know and understand these four forces and assess the potential impacts and opportunities for their business, and then apply this thinking to their future plans and strategies.
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