Four private label models in Asia

Soo-Eng Tan
Senior Retail Analyst

In this report, we examine four approaches to private label in Asia with best practices from retailers in the region.

Included in this report:

  • Examination of the benefits of a good private label strategy
  • Four models for private label activation in Asia
  • Assessment of each private label model
  • Case studies from Lulu, Central Food Retail, Vinmart and Dairy Farm
  • What suppliers need to consider