Coronavirus (COVID-19): what’s next for shoppers?

Dan Gillett
Shopper Insight Manager
@IGDShopperNews

We asked shoppers how they expect their shopping behaviour to change over the coming weeks, looking at:

  • Amount of food and groceries they expect to buy
  • Where they plan to go to buy those food and groceries
  • The level of online shopping planned

We split this out to identify differences by region, age profile and family profile.