Insights

This year we spotted retailers in the UK stocking Christmas products earlier than usual.

This back-to-school season is expected to be a strong period for retailers and brands, as parents feel more hopeful and confident about this school year. We highlight five key back-to-school themes including, focus on health, making shopping easy and exciting brand partnerships.

 In this report, we highlight six key themes from the summer, including, spotlighting popular categories, activating the staycation trend, and offering engaging experiences.