SMU advances its omnichannel strategy in Chile

Date : 13 October 2021

Oliver Butterworth

Senior Retail Analyst

Chilean multichannel grocer SMU is the third largest grocer in Chile (in revenue terms) but operates the largest number of stores. At its annual SMU Day, held on September 30, 2021, it provided an update to its strategy, which has a strong focus on developing its omnichannel capabilities.  Its…
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