618 Festival: dynamics behind slower growth

Date : 27 June 2022

Louis Lau

Retail Analyst

This year the 618 shopping festival generated a total sales revenue of RMB 695.9bn (USD 103.8bn) through ecommerce channels (excluded quick commerce and community group buying), reports Syntun. This is an increase of 20.3% year-on-year, but down 6.2% compared to the previous year's 26.5% sales…
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