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Waitrose launches its latest price cuts on everyday purchases.

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We take a look a detailed look at the updated Waitrose and John Lewis strategy plan.  Recover profits and accelerate change JLP is targeting reaching £200m profit by year two and £400m by year five. The plan is split into two time phases; Years 1-2: recover profit and lay foundations for growth Years 3-5: accelerate change, reshape and grow The Partnership is investing £1bn in...
In the 12 weeks ending 4th October market growth was +9.4%, according to Kantar, the first time we have seen it drop from double digits since April. In this article we explore the growth in more detail, leading retailers' performance, and highlight key pieces of content you may have missed in September and October. Changing restrictions once again impact behaviour Despite the overall drop f...
Ahead of Waitrose's strategy update on Friday, we round up the grocer's latest news. New value-focused promotional campaign The new "Priced to the Pound" campaign focuses on round pound pricing demonstrating simple value for shoppers. Over 120 branded products in ambient grocery and non-food categories are showcased in the promotion. Food & grocery director leaves the business Accordi...


We look at retailer performance and shopper confidence ahead of the Christmas peak, and consider the implications the pandemic will have on shopper behaviour and retailers’ priorities over the festive season. We also revisit Christmas 2019 and share analyst viewpoints of how the channels will perform differently this year.
Kantar market shares are generated using Kantar Worldpanel's till-roll scanning methodology and extrapolated using a sample of 30,000 households. Figures are calculated over a rolling 12 week period and include VAT.
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With a new leadership in place, Waitrose revealed a first look at its enhanced five year strategy in July 2020. This includes ambitious online plans, continued focus on sustainability and partnering to support growth.   

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An essential summary of trading priorities, latest developments, and other key commercial insights for Waitrose.

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