The hypermarket channel is perceived to be struggling to grow, whether in store or sales terms. However, on a global basis, this is not the reality. Retailers are finding ways to re-imagine the hypermarket format beyond grocery retail by applying seven strategies laid out in this report.
This way hypermarket operators are able to enhance the shopper proposition and:
- achieve more incremental growth
- boost traffic to store
- encourage more spend in-store
- develop the omnichannel offer