Sobeys news

Canadian retailer Sobeys has launched a new brand positioning and tagline for its Sobeys banner stores, 'Better Food For All'. .style1 { text-align: center; }.style2 { text-align: right; font-size: xx-small; } Focusing on helping shoppers eat better and save money The new brand positioning is an integral part of the retailer’s recently announced partnership with Jamie Oliver. Sobeys is...

Sobeys is to partner with leading chef and campaigner, Jamie Oliver, to “ educate, inspire and empower Canadians to eat better .” Expected to have an impact across marketing, new product development Starting later this year, Jamie Oliver will work with Sobeys to champion enhanced food knowledge, balanced nutrition, quality ingredients and cooking skills for Canadians. Over the coming month...

Canada-based Sobeys has announced full year results, saying that fourth quarter sales rose by 5.8%, to C$4.26 billion and annual sales were up by 8.4% to C$17.4 billion. Retailer enjoys strong sales growth During the fourth quarter Sobeys benefited from like-for-like sales growth of 0.6%, while total sales were boosted by the acquisition of 236 petrol forecourts and associated convenience ...

Sobeys has reached an agreement to acquire all the assets of Safeway Canada in a deal worth $5.8bn. Solidifying Sobeys’ market position This deal represents an excellent strategic fit for Sobeys , strengthening its presence in Western Canada where the majority of Safeway’s stores are located. It also solidifies Sobeys’ number two position in the Canadian market, with the deal lifting the r...

Sobeys’ third quarter sales, for the 13 weeks to February 2nd, increased by 8.8% to $4.3bn, with same-store sales up 1.2%. Adjusting for the impact of acquisitions, total sales increased by 2.6%. Investing its stores and distribution network Sobeys’ sales in the quarter were boosted by the acquisition of over 260 retail gas locations and related convenience stores which occurred in the fou...

At IGD we keep a close eye on innovation and developments in our  industry.  Here are our latest top picks from around the world.  McCain multi-sensory bus stop ads When McCain launched its new Ready Baked Jackets, it created 3D bus stop adverts containing heating elements. As people activated them, they released  the smell of slow-baked jacket potatoes. The posters were located at bus  shel...