First look: how Sobeys aims to “Feed the Dream”

Date : 12 May 2021

Stewart Samuel

Program Director - Canada

As its role as the first-ever official grocer of Team Canada, Sobeys’ parent company, Empire, has launched the “Feed the Dream” movement to support and celebrate the nation’s athletes on the road to the Tokyo Olympic Games. We look at how this is being executed in-store. Potential to celebrate…
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