24 May 2022
Canada’s second largest grocery retailer, Sobeys, has launched a new ‘Value Size’ campaign in-store, which has seen it extend its range of larger pack formats.
Dedicated in-aisle feature bays
With inflation hitting a 31-year highpoint in Canada last month, retailers are using a range of tactics to respond to the cost of living crisis. At Sobeys, this includes a new ‘Value Size’ initiative w...