Sainsbury’s to price match against Aldi

Date : 10 February 2021

Nick Gladding

Senior Retail Analyst

In what it describes as its ‘ boldest ever value campaign ’, Sainsbury’s has launched its own Aldi Price Match mechanic aligning prices with those at the discounter across hundreds of popular lines. 250 lines covered The campaign will apply to around 250 lines covering own brand lines,…
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