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Strategic outlook for Sainsbury's

Explore how Sainsbury's is activating its Food First strategy alongside its other priorities. See our forecasts, by channel, for its growth outlook to 2028 and the implications suppliers need to be aware of.

Sainsbury's: data

See data on the retailer’s performance and forecasts for its operations by channel.

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Sainsbury's has revealed details of its latest marketing campaign.

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Sainsbury’s has announced plans for the creation of  ‘fashion destination hubs’ in its stores. Plans for up to 50 fashion hubs revealed Sainsbury’s said nine initial stores will range a curated offer of complementary brand partnerships alongside its own-label Tu range, with the launch taking place later this month. If successful, Sainsbury’s hopes to create at least 50 fashion destinat...
Rewards and loyalty points are useful nudge tactics helping retailers guide shoppers towards healthier choices. The data unlocked by these loyalty programmes also provides vital insight on the success of health behavioural change initiatives. While the area of health holds huge scope, focus on families, increasing fruit and veg intake, and encouraging physical activity continue to be popular acti...
Sainsbury’s has announced extensions to several of its price initiatives. Aldi price match expanded Sainsbury’s will be expanding the number of products included in its Aldi Price Match campaign. The retail will be adding over 40 new items to the campaign, taking the total number of products included to 400. The retailer described the move as its ‘biggest ever’ value offering, as falli...
Sainsbury's snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.

5-year forecasts to 2027

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