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Sainsbury’s profile

A guide to Sainsbury's and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Sainsbury's: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Sainsbury's

An in-depth review of Sainsbury's current and future performance, and exploration of how the retailer is activating its Food First strategy.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The COVID-19 Sainsbury’s Shopper

Find out who they are, how they shop and what matters to them?

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

News Feature image

Meal deals are a priority in food-to-go right now. In the midst of a cost-of-living crisis, retailers and food-to-go operators are having to find creative ways to deliver value to their customers when they themselves are facing increasing costs.

More News

We round-up the latest Christmas adverts from the UK’s grocery retailers. The common theme for 2022 sees the adverts focus on how retailers are looking to help people spread festive cheer in the face of the cost-of-living crisis. Tesco: budget-friendly Christmas Tesco’s Christmas campaign acknowledges the cost-of-living crisis as it spotlights its budget-friendly range and value-led prom...
Sainsbury’s has published its half-year results, noting grocery sales were up 0.2% in H1, with an acceleration to 3.8% in the second quarter as lockdown comparatives eased, market price inflation accelerated and shoppers responded to warm weather. Broad based improvement in Q2, following challenging Q1 General merchandise sales were down 6.1% in H1, but up 1.2% in Q2, driven by improved ava...
Sainsbury’s  ( in partnership with Boparan Restaurant Group ) is rolling out its “Dining Destination” concept with a recent opening in its Wolverhampton store. This is one of 30 stores that will be transformed over the next year. Source: IGD Research The 130-capacity Wolverhampton store has all the Restaurant Hub offerings – Ed’s Easy Diner, Gourmet Burger Kitchen, Slim Chickens, ...
Sainsbury's snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.

NEW 5-year forecasts to 2027!

Exclusive to subscribers.

Gain a view of what future growth to expect and start building your long-term strategy with our retailer and market forecasts to 2027.

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