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After the tumultuous year that was 2020, what can we expect in the grocery sector in the year ahead? In this second article I will consider the changes impacting and affecting retailers.

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Sainsbury’s has launched a new brand slogan to support its position as the Principal Supermarket Partner at the United Nations' international clmate change conference, COP26, taking place in Glasgow this November. New strapline to align with Sainsbury’s updated strategy 'Helping Everyone Eat Better' will replace 'Eat Well for Less' as Sainsbury’s primary messaging in late Spring in a move d...
In what it describes as its ‘ boldest ever value campaign ’, Sainsbury’s has launched its own Aldi Price Match mechanic aligning prices with those at the discounter across hundreds of popular lines. 250 lines covered The campaign will apply to around 250 lines covering own brand and own brand lines, focusing on key household staples in categories including meat, chicken, fresh fruit and veg...
After eight months of works. Sainsbury's has completed a multi-million pound relaunch of its Hempstead Valley superstore in Kent, creating a showcase for its latest product offer and format design. Why Hempstead Valley is significant Hempstead Valley is Sainsbury's most important store launch since  Selly Oak in 2018 and takes forward the mission based thinking applied at  Hedge End . K...

Presentations

02/03/2021
Kantar market shares are generated using Kantar Worldpanel's till-roll scanning methodology and extrapolated using a sample of 30,000 households. Figures are calculated over a rolling 12 week period and include VAT.
18/02/2021
We look back at the performance of the UK’s leading grocery retailers over the festive period, analyse trading and channel strategies, and explore how shopper behaviour changed.
04/02/2021
An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.
03/12/2020
The updated report explores five key themes this Christmas and provides a summary of campaigns and in-store execution of UK retailers including Tesco, Asda, Sainsbury’s, Morrisons, Marks & Spencer, Waitrose, Co-op, Aldi, Lidl and Boots.

Key presentations

Strategic outlook for Sainsbury's

Just months after last year’s strategy update, Sainsbury’s has had to radically alter its focus to respond to the turmoil created by Covid-19. In this report we review the impact of the pandemic on trading and Sainsbury's immediate priorities, and explore the retailer's seven point strategy.

UK country presentation

This in-depth guide to the United Kingdom explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

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Sainsbury's snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.

Data

Use our COVID-adjusted forecasts on over 400 retailers in over 180 countries

Solutions from IGD

Creating personalised solutions that address critical customer and commercial challenges

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