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Sainsbury’s profile

A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Sainsbury's: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Sainsbury's

An in-depth review of Sainsbury's current and future performance, and exploration of how the retailer is activating its Food First strategy.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The COVID-19 Sainsbury’s Shopper

Find out who they are, how they shop and what matters to them?

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

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Sainsbury’s has revealed sales falls for both its grocery and non-food businesses as it annualises against pandemic-elevated comparatives and is impacted by shifts in shopper behaviour. That said, the retailer believes the market is evolving in line with its expectations and by taking a targeted approach to value and adopting more agile ways of working it is well placed to navigate testing conditions and emerge a stronger business in the long term.

More News

The latest release from Kantar, based on data from its 30,000-strong shopper panel, indicates that in the 12-weeks to 12 June 2022 total till roll consumer spend in Great Britain fell by 1.9% versus 2021. While the market contracted over the 12-week period it was its best performance since October 2021 and the data showed it grew by 0.4% over the latest four-week timeframe. Inflation begins to...
Following Tesco discussing shifts in shopper spending in its Q1 results , we look at two promotional and value-focused campaigns in the UK. Sainsbury’s adds further products to Aldi price match programme Sainsbury’s has expanded the number of products covered by its Aldi price match programme. The company said it had extended the scheme to cover its top 20 highest volume items, which wil...
Father’s Day is an event honouring fatherhood and is celebrated on the third Sunday in June in most regions globally, including Europe and North America. In this article, we explore three ways retailers and brands are helping people celebrate the event. People plan to spend almost the same as last year According to the National Retail Federation (NRF), 76% of US adults are expecting to ce...
Sainsbury's snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.

Retail Analysis 5–year forecasts

Exclusive to subscribers.

Use our retailer and market forecasts to 2026 for your long-term strategic planning.

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