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As Rewe Group commits to cutting greenhouse emissions, announces plans to exit Ukraine and appoints a new member to its International board, we round up news from the retailer.

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Novus has announced plans to acquire Billa’s store network in Ukraine (in September 2020). Rewe’s decision to exit the Ukraine does not come as a surprise, with Billa reporting below market growth between 2016 and 2019, at less than 4% annually. In the past, Rewe has withdrawn its Billa brand from markets where it underperformed, such as Croatia and Italy, to improve its profitability and to focu...
We bring you the latest news from Rewe Group in Germany. Recycled paper packaging Rewe is trialing the use of recycled paper packaging for its basil herb pots. It is working alongside ECF Farmsystems and is currently testing the new packaging in 280 stores across Berlin, Brandenburg and Mecklenburg-Western Pomerania. The old version uses a pot and plastic sleeve, however the new packaging i...
Rewe has reported its sales for 2019, with total revenue growing to €62.7bn, up from €61.2bn in 2018. Independent food retailers report strong growth Rewe said its retailers in Germany saw growth of 9.1% in 2019, driving the overall positive growth and growing faster than its other groups. Store numbers increased by 92 to 1,810, up from 1,718 in 2018. Rewe continues to focus on its indep...


Germany-based Rewe announced a new food donation campaign, collaborating with Tafel Deutschland, which distribute food to those to socially and economically disadvantaged people. The campaign aimed to collect and donate €2m worth of food, to food banks.
An essential summary of trading priorities, latest developments, and other key commercial insights for Rewe Group.
We look at how the discount channel has evolved in Europe since the Great Recession and what operators’ different areas of focus are. Over the last 12 years, discounters invested billions in their stores and private label products whilst maintaining the value proposition and even launching ecommerce. We also highlight some considerations for your business when trading with discounters in a post-COVID-19 world.
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This guide to Germany explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

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An essential summary of trading priorities, latest developments, and other key commercial insights for Rewe Group.

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