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In an interview with Frankfurter Allgemeine Zeitung, Rewe’s chief executive, Lionel Souque, said the company’s turnover reached the €75 bn mark for the first time. Rewe’s turnover in 2019 was €62.7 bn. Souque said much of the increase in its turnover was due to the takeover of Lekkerland.

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As 2021 begins, we can reflect that 2020 didn’t play out as we might have expected. The Coronavirus (COVID-19) pandemic has led companies to reflect on their priorities and focus on shorter time scales. In this article, we consider five key themes we expect to shape retailers’ strategy in 2021 and share videos of this in practice. 1. Drive for value Delivering value has been a defining tr...
As Rewe Group commits to cutting greenhouse emissions, announces plans to exit Ukraine and appoints a new member to its International board, we round up news from the retailer. Rewe Group looks to cut greenhouse emissions linked to its private labels The retailer is aiming for a 15% reduction in greenhouse gas emissions across its Rewe and Penny private label supply chains. It is looking to...
Novus has announced plans to acquire Billa’s store network in Ukraine (in September 2020). Rewe’s decision to exit the Ukraine does not come as a surprise, with Billa reporting below market growth between 2016 and 2019, at less than 4% annually. In the past, Rewe has withdrawn its Billa brand from markets where it underperformed, such as Croatia and Italy, to improve its profitability and to focu...

Presentations

03/02/2021
An essential summary of trading priorities, latest developments, and other key commercial insights for Rewe Group.
07/01/2021
This guide to Austria explores the key trends in grocery retail, the outlook for the country’s differing channels to 2022 and the growth strategies of its leading retailers.
14/12/2020
We consider the five key trends set to shape grocery retail in Western Europe in 2021. We're seeing retailers double down on their drive for value, while digitalisation continues to make the customer experience more convenient and efficient. Ecommerce has accelerated, with online no longer being a small part of many businesses. Meanwhile, retailers are innovating with formats and ranges to stay relevant in a changing world, while sustainability remains at the heart of retailer strategies.

Key presentation

Germany country presentation

This guide to Germany explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

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Rewe Group snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Rewe Group.

Data

Use our COVID-adjusted forecasts on over 400 retailers in over 180 countries

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