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Rewe Profile

A guide to the retailer and its operations today. Updated twice yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Rewe: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Rewe

Rewe is the second largest grocery retailer in Germany and is the market leader or number two grocery retailer in many of the countries it operates in. In this presentation we review Rewe’s outlook for the next five years, as it continues to develop a future-looking strategy to remain competitive and grow across its markets.

Germany Country Presentation

A guide to Germany’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Latest News

News Feature image

To coincide with the International Green Week 2023 trade fair in Berlin, we look at some recent sustainability initiatives from Edeka, Lidl, REWE, Penny and Aldi Süd.

More News

With our European grocery retail forecasts to 2027 showing increased discount penetration in a number of markets, we look at what retailers can learn from Germany to help prepare for discounter growth. How Germany can help retailers prepare for discount growth In this report we look at 10 things other markets can learn from Germany. The country’s grocery market is led by the discount ch...
Following the testing of two hybrid stores, German retailer REWE has opened a fully autonomous Pick&Go store in Munich. Fully autonomous for a frictionless shopper journey REWE’s new Pick&Go store in Munich offers shoppers a fully frictionless experience. All you need to do is download the Pick&Go app and register your details and payment, scan the QR code to enter the store, select your pr...
This week I visited the city of Düsseldorf, in the west of Germany. Here are the five things I loved during my visits to stores around the city. 1. Wowed by Edeka Zurheide Feine Kost Grocery retail doesn’t have to be boring, and it certainly isn’t at Zurheide Feine Kost run Edeka stores. The independent owner has six stores in the region, with the two I visited in Düsseldorf the real highli...
5-year forecasts to 2027

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Gain a view of what future growth to expect and start building your long-term strategy with our retailer and market forecasts to 2027.

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