Strategies to overcome key online concerns in Latin America

Oliver Butterworth
Senior Analyst
@fromigd

We have identified the growing opportunities for grocery e-commerce as one of the five trends to watch in Latin America in 2015. Our research has shown that certain key concerns are common to retailers, suppliers and shoppers from both developed and emerging markets. In this presentation, we explore these concerns and look at how Latin America can take inspiration from other markets in addressing them.