Retail execution at Minuto Pão de Açúcar, Paulista Avenue, São Paulo

Oliver Butterworth
Senior Analyst

We visited GPA's flagship Minuto Pão de Açúcar convenience store, located on the famous Paulista Avenue. It is the business' first 24-hour convenience store and the first to pilot its Scan & Go payment technology. 

Key features include;

  • New inspirational café design with mobile phone payment
  • Super on-the-move ranging, with approximately 2,000 beverage SKUs
  • Hot ready-to-eat meals, developed in partnership with Cheftime
  • Impressive counters (bakery, cheese/meat)
  • Modern Pão de Açúcar Adega (wine house) shop-in-shop 
  • Frictionless payment technologies, including Scan & Go