Inside Aldi and Lidl, Munich, Germany

Lucy Ingram
Analyst
@fromigd

Aldi and Lidl’s proposition continues to evolve in their home market of Germany. We recently visited multiple stores from both discounters in Munich to understand:

  1. What this evolution looks like
  2. How it fits with our global discount trends of 2022

Looking for more insight on Aldi? Visit our dedicated Aldi hub

Looking for more insight on Lidl? Visit our dedicated Lidl hub

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