How to elevate fresh food credentials

Amin Alkhatib
Senior Retail Analyst

Retailers are looking for ways to elevate their fresh food offer to enable them to differentiate themselves and gain shopper loyalty.

In this report we look at best-in class examples after retailers’ investment in their fresh food departments.

We showcase a range of strategies, with each measured against three indicators:

  • Scalability
  • Cost effectiveness
  • Shopper centricity