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Head of Insight - RA EMEA
Dagrofa, which operates the SPAR banner in Denmark, has opened a flagship store in the highly competitive Copenhagen market. The new store introduces a completely updated design for the banner in the country, creating a new, shopper-first layout and offer that helps it stand out. Created to help SPAR’s independent store owners grow sales and with shoppers firmly front of mind, the format has generated a win-win situation for both parties.