How Auchan is rolling out the Pedestrian Drive format in Europe

Jon Wright
Head of Insight

Auchan Spain's hybrid pedestrian Drive / convenience store is part of the retailer's omnichannel strategy, which has seen Alcampo's online sales grow by 220% over the last two years. We went in store to see how the retailer is combining a convenient online fulfilment with a curated range of products to help meet shoppers' top-up needs.