Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

See data on the retailer’s performance and forecasts for its operations by channel.

This guide to Singapore explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

We review FairPrice’s current performance, plus progress against key strategic objectives.

Latest News
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FairPrice has opened a new hypermarket with a dine-in area and local food concepts at Parkway Parade on 12 January. The space was previously occupied by Giant hypermarket until March last year.

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One of the most common questions I get asked by businesses, is how will my market develop over the next few years. While there remains uncertainty over what the next 12 months will look like, there is a strong sense of optimism that 2021 will be a year to rebuild, but also capitalise on the opportunities that have arisen in the ‘new normal’ across Asia. With this in mind, we have identified five ...
Cheers, a chain of convenience stores operated by FairPrice, has launched a new smart store in Our Tampines Hub. First store powered by Artificial Intelligence Source: IGD Research This is the first store where shoppers can enter, pick the products they need and walk out. Payment is done automatically through a facial recognition technology within the ...
Located at the well-known Lau Pa Sat hawker centre in Singapore, Food Folks is the first locally-focused concept that blends retail and dining under a historical monument. Food Folks brings together FairPrice Group’s business philosophies of “Everything Food Made Easy”, “Customer First”, and “Better Value for All”. Source: IGD Research   All things loc...
FairPrice Finest opens a new Finest store at Artra, the first to have a Fresh Ambassador in-store. Fresh Ambassador The new store is right next to a subway station near several new condominiums. About half of the 1,000 sq.m. store space is filled with fresh food. The Fresh Ambassador is available in-store to provide tips on how to pick fresh produce. Source: IG...

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