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Morrisons profile

A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Morrisons: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Morrisons

In-depth analysis of Morrisons current performance and future potential under its new private equity owners.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The Morrisons Shopper

We take a closer look at the Morrisons shopper. Who they are, how they shop and what matters to them?

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

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Supermarket retailer Morrisons has agreed a deal with administrators to acquire McColl’s Retail Group following a failed attempt to prevent the convenience chain collapsing last week.  Having tabled an improved offer over the weekend Morrisons will now acquire McColl's as a going concern including all 1,165 McColl's stores.  Morrisons has become increasingly involved with the McColl’s business in recent years, since it took on the wholesale contract to supply the convenience retailer’s stores in 2018. McColl’s has also been rolling out the Morrisons Daily store format, franchised from Morrisons.

More News

The latest release from the insight business Kantar, based on data from its 30,000-strong shopper panel, indicates that in the 12-weeks to 17 April 2022 grocery retail spend in Great Britain fell by 0.6% versus 2020. This is the first time since the beginning of the pandemic that this comparative has been negative, showing once again the impact the first lockdown had on boosting the sector. Com...
Morrisons and Asda have reacted to the rising cost of living by implementing price cuts on a range of key lines to shore up the loyalty of price sensitive shoppers. Food price inflation hits shopper confidence Rising prices are a huge concern for many shoppers, eroding household disposable income with the impact being most acutely by the least well-off households. All items inflation as mea...
Morrisons has highlighted the downturn in the geopolitical environment and increasing inflationary pressures as key factors that it expects to adversely impact its own performance, as well as the wider grocery market. The comments came as the retailer issued its first update on trading since its acquisition by Clayton, Dubilier & Rice in October. Commenting on the outlook Morrisons said: “we b...
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