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Morrisons profile

A guide to Morrisons and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Morrisons: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Morrisons

In-depth analysis of Morrisons current performance and future potential under its new private equity owners.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The Morrisons Shopper

We take a closer look at the Morrisons shopper. Who they are, how they shop and what matters to them?

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

News Feature image

As Morrisons invests more than £100m to cut the price of 150 of its most purchased products, we look at three key developments from the retailer.

More News

Morrisons has reported total sales, including fuel, rose 4.5% to £4.8 bn in the 13 weeks to 31 July, driven by new space and fuel sales. The retailer said its adjusted EBITDA fell to £177m, from £356m in the same period in 2021, as it faced ‘ unprecedented inflationary pressures ’ on its business. Q3 like-for-like sales showed sequential improvement Morrisons Q3 like-for-like sales, excludi...
As Tesco and The Entertainer partner for toy concessions and Morrisons sets out its ambitions for the Morrisons Daily banner, we round up developments in the market. Tesco and The Entertainer partner for toy concessions A little time after Asda opened its Big Toy Shop , following the ending of its trial with The Entertainer, the latter has signed a partnership with Tesco to trial the add...
The latest release from Kantar, based on data from its 30,000-strong shopper panel, indicates that in the 12-weeks to 4 September 2022 total till roll consumer spend in Great Britain rose by 3.8%. It noted this was the third month in a row the market had seen growth, following more than a year of declines, due to challenging comparisons driven by the pandemic. Discounters benefiting from risin...
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