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Morrisons profile

A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Morrisons: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Morrisons

In-depth analysis of Morrisons current performance and future potential under its new private equity owners.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The Morrisons Shopper

We take a closer look at the Morrisons shopper. Who they are, how they shop and what matters to them?

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

News Feature image

In separate developments, Morrisons updated on its acquisition of McColl’s and, as reported by trade publication The Grocer, it is preparing to launch a new joint-branded retail concept; ‘Together with Morrisons’.

More News

The government has announced revised dates for some HFSS restrictions. What has changed? There have been two major changes to the timelines of implementing HFSS policies: Restrictions on volume price promotions e.g., BOGOF have been postponed by one year, until October 2023 The restrictions banning HFSS adverts on TV before 9 pm and paid-for adverts online will also be paused f...
Supermarket retailer Morrisons has agreed a deal with administrators to acquire McColl’s Retail Group following a failed attempt to prevent the convenience chain collapsing last week.  Having tabled an improved offer over the weekend Morrisons will now acquire McColl's as a going concern including all 1,165 McColl's stores.  Morrisons has become increasingly involved with the McColl’s business in...
The latest release from the insight business Kantar, based on data from its 30,000-strong shopper panel, indicates that in the 12-weeks to 17 April 2022 grocery retail spend in Great Britain fell by 0.6% versus 2020. This is the first time since the beginning of the pandemic that this comparative has been negative, showing once again the impact the first lockdown had on boosting the sector. Com...
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