Understand how the Spanish market continues to evolve as Mercadona expands its online capabilities further. Whereas DIA is selling its perfume shops to focus on proximity and the growth of its local food distribution. Separately, Aldi reports its successful 2022, its outlook to 2023 and its new social network initiative being trialled only in Spain. Mercadona expands it online capability   Sp...

Spain’s market leader and one of Europe’s most admired retailers, Mercadona is increasing its commitment to its markets Spain and Portugal. We have identified five ways it continues to develop to stay ahead of the competition. 1. Mercadona betting big on its online expansion plan Although online has been a lower priority for the retailer over the past decade, like many retailers the pandemi...

The region of Madrid is Spain’s most affluent, boasting per capita income of €32,000, over 35% higher than the national figure of €23,700 (in 2020). The thriving Madrid economy has created an attractive market, which continues to draw investment from nearly all the country’s largest grocers. Retailers continue to perceive the region as a key market in which to showcase their advances, in terms of...