Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

See data on the retailer’s performance and forecasts for its operations by channel.

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In this report we show how Magnit is having to balance these two challenges as part of its transformation strategy for 2023.

This in-depth guide to Russia explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

Grocery sales in the CEE are expected to grow by 3.6% between 2019 and 2024. Retailers are driving this growth by revising how they run their business. Some, like Kaufland across Europe, are evolving their stores and product range to cover more shopper missions and attract more shoppers. While others, like Russia’s Pyaterochka, are investing in digital retail solutions to drive efficiency.

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Amongst all modern retail channels, the impact of COVID-19 from a global perspective, has varied the most in convenience. The channel, however, continues to offer a massive opportunity for retailers and suppliers globally, benefiting from longer term consumption trends such as smaller households and more consumers shopping locally. With this in mind, we have identified five themes that we expect to shape convenience retail in 2021 and beyond...

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In 2020 X5 launched several new online solutions and expanded the range of services it offered. This included an online marketplace, Perekrestok Vprok, and an express delivery service, Okolo. The developments are part of its strategy to grow its share of Russia’s shopper spend on food and groceries. They are also aimed at helping it take a leading position in the country’s growing online groce...
In reaction to the Coronavirus (COVID-19) pandemic, Russian retailers and the government have started implementing several measures to slow the spread of infection. All non-essential stores in Moscow will temporarily close Moscow’s mayor announced measures to restrict the movement of people in the city by closing non-food stores, cafes and shopping malls for one week. The closures will begi...
Magnit launched a 12-month transformation programme in September 2018. A key aim of the strategy is to return its like-for-like (LFL) performance to growth, following two years of decline. It is looking to do this by developing a new customer value proposition (CVP), which puts a strong focus on the shopper, and a refined pricing and promotional structure. It reached that aim when it reported L...

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