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This guide to South Korea explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

Get up to speed on all of the latest retailer results, the insight into what is driving growth and IGD's five big trends to watch in Asia in 2020.

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In the wake of the COVID-19 pandemic, the variety of new services being offered at South Korean convenience stores is growing fast.

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Lancôme has teamed up with Lotte to launch a smart store concept, known as Lancôme x Lotte Duty Free Smart Store, at Lotte Duty Free’s shop in Myeongdong, Seoul. A fully integrated physical and digital experience The store occupies a 520sq m space and offers unique shopping experience: Augmented reality makeup try-on service : ModiFace, Lancôme’s virtual try-on tool, uses refined ...
This initiative has become a key marketing strategy for grocery retailers in the country to build shopper loyalty, recruit new customers and maintain the existing ones. Gaining shopper loyalty through differentiated services Due to the disruption caused by the coronavirus outbreak, retailers are competing for loyal customers through tailored and highly differentiated services. Major reta...
The US social media giant hopes to increase its market share in a competitive market dominated by local players. Rolling out online store, Facebook Shops Facebook has rolled out its latest innovation, Facebook Shops, in South Korea. Sellers can create their own collection and customize the look and feel of the shop with images and colours that showcase their brand. Shoppers can browse ...
The South Korean retail conglomerate announced last week that it will launch a subscription-based snack service, the first of its kind in the country. Based on a subscription model The new service is based on a subscription business model. Shopper can sign up through Lotte Confectionery’s official Instagram or Facebook account. The number of subscribers will be limited to about 200 initia...

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