Kroger news

15 May 2019
Kroger is partnering with Lindsay Goldberg, a private investment firm, to develop a new platform to identify, invest and help grow the next generation of leading consumer brands. Supporting Kroger’s alternative profit streams model The two companies will create a new entity, PearlRock Partners, which will sit within Kroger’s alternative profit streams portfolio. PearlRock will be one of the...
07 May 2019
Kroger has launched a new range of meal solutions through its partnership with Home Chef, the meal kits business it acquired last year. Three new Home Chef branded ranges The new ranges build on the existing Home Chef and Home Chef Express products. They include ready-to-cook meals, heat and eat meals and lunch kits. The development of these three new ranges follows on from the introduction...
17 April 2019
Kroger has gone live with the expansion of its self-driving grocery ecommerce delivery pilot to the Houston market. Partnering with Nuro Kroger is working with self-driving vehicle company, Nuro, for the expansion of this programme, following an earlier test in Scottsdale, Arizona. It currently operates from one store in the Houston market, making deliveries into two zip codes. A further st...
19 March 2019
Kroger will open its second Customer Fulfillment Centre (CFC), as part of its strategic partnership with UK-based Ocado, in Groveland, Lake County, Florida. Entering the market with an ecommerce-only model Kroger announced in February that one of its first three CFCs would be in Florida, with other sites being developed in Ohio and the Mid-Atlantic region. The decision to site one of the CF...
18 March 2019
Kroger has formed an integrated media and measurement relationship with Pinterest which enables advertisers to optimise Kroger's data for targeting on the social platform. Tracking shoppers from inspiration to purchase Through this partnership, advertisers will be able to track shopper behaviour from digital inspiration to purchase, effectively creating a closed-loop measurement system. Kro...
14 March 2019
Kroger is expanding its autonomous grocery delivery service to Houston, following an earlier test in Scottsdale, Arizona. Almost 1,000 deliveries completed as part of pilot program Kroger is working with self-driving vehicle company, Nuro, for the expansion of this programme. It will operate from two Kroger stores in the Houston market, making deliveries into four zip codes. Like Scottsdale...
08 March 2019
We look at Kroger’s further quarter performance and progress against its strategic plan, Restock Kroger. Kroger’s key numbers Kroger’s fourth quarter sales fell by 9.5% to $28.1bn, reflecting a 53-week financial year in 2017 and the sale of its convenience store business. Excluding these impacts and the acquisition of Home chef, sales increased 1.6%. Identical store sales were up 1.9%. For ...
20 February 2019
Kroger and Ocado will open the second and third of 20 Customer Fulfillment Centres (CFC) in Central Florida and Mid-Atlantic. Optimising new technologies Ecommerce has been a major focus for Kroger over the last year. In 2018, Kroger announced a strategic partnership with Ocado which will see them jointly develop up to 20 automated fulfilment centres for grocery ecommerce in the US. These w...
13 February 2019
We look at the retailer’s launch of Kroger Pay and how it fits into its focus on improving the checkout experience. Designed to reduce friction Kroger Pay is a mobile payment solution that combines a customer’s payment and loyalty card information. This has been developed to help it deliver a faster checkout-experience and reduce friction. The retailer also continues to roll-out its self-sc...
07 February 2019
In addition to expanding its Home Chef meal kits range to 500 additional stores, Kroger is also enabling shoppers to customise their kits online. Range available in 700 locations Kroger introduced the Home Chef range of meal kits into its stores last October following its acquisition of the company. Although the retailer had developed its own range, Prep & Pared, in-house, the acquisition e...