Kroger news

To help shoppers manage their new eating routines during the Coronavirus (COVID-19) pandemic, Kroger is offering a free telenutrition service. Effects of COVID-19 As the COVID-19 pandemic continues, Kroger has developed a customer trends report based on data from its 84.51 ° analytics business. The report found that 51% of shoppers are cooking and baking more than they were pre-crisis, wi...

We look at the key ways in which Kroger is coping with the COVID-19 pandemic, whilst setting itself up for success as its impact diminishes. Supply chain efficiency Having a strong and agile supply chain has been a key factor for Kroger in being able to meet the rapidly changing needs of its shoppers. Although the initial surge in demand has slowed, it remains above normal levels and Kroger...

We look at the actions some of the major retailers in the US have undertaken in response to the Coronavirus COVID-19 pandemic in four key areas; stores, supply chain, associate care and community support. Common actions Reducing operating hours to enable restocking and store cleaning, along with introduction of dedicated shopping periods for vulnerable shoppers Introduction of measures to...

To help local residents during the Coronavirus (COVID-19) pandemic, Chicago based Mariano's has launched an online platform called Mariano's Meet Ups. Interactive classes The platform is hosting cooking classes, demonstrations, wine tastings and more. Classes will be hosted by local chefs and sommeliers, as well as Mariano's Tastemakers. They aim to provide customers with tips and tricks to...

Kroger has released a trading update and outlined its initial responses to COVID-19. Sales up 30% With the COVID-19 pandemic causing shoppers to stock up on groceries, Kroger has experienced a 30% increase in identical store sales for March (excl fuel), compared to the same period last year. Both its physical stores and its online services have seen growth and to support this, Kroger is mak...

With online grocery demand continuing to increase, due to the COVID-19 pandemic, we look at how Kroger in the US is trialling a pickup only store. Alternative shopping methods With shoppers looking for alternative ways to shop for groceries, and online services finding it difficult to maintain service levels, Kroger has converted a store in Cincinnati to pickup only. The store is taking ord...

We look at Kroger's Q4 results, along with its full year performance for 2019. Digital sales continue to accelerate For the fourth quarter, Kroger saw sales increase by 2.3% (excluding fuel) and its digital sales grew by 22%. Same store sales were up 2%. For the full year, sales hit $122.3bn, up 2.3% (excluding fuel, dispositions and merger transactions), with digital sales up 29%. Cost sav...

Kroger's media advertising business, Kroger Precision Marketing (KPM), has advanced its capabilities to enable it to provide brands with full transparency of their media performance. Attributing sales to advertising campaigns The new sales attribution capability allows brands to view both their online and in-store sales performance resulting from advertising campaigns. The platform is power...

Instacart has partnered with leading US grocer, Publix, to launch a new meals delivery service, Instacart Meals. Moving to capture ground won by DoorDash and Uber Eats This launch sees Instacart, the leading on-demand crowd-sourced delivery service in North America, enter the highly competitive meal delivery segment. Over the last two years, several retailers across the region have started ...

We highlight the five food trends shaping Kroger's private label development in 2020. The five trends The five trends as identified by Kroger are as follows: Nowstalgia: foods and flavours that reawaken childhood memories Food as medicine: promote well being and help manage medical conditions Flexitarian foods: encompassing foods that flex between plant based, vegan and healthy ...