Kroger news

As coronavirus cases spike in the US, several major US retailers will require shoppers to wear face masks. We look at what this means in terms of the intensity of the coronavirus pandemic in the the country. Bringing consistency across their operations Following Walmart's annoncement earlier in the week, several other US retailers have announced face mask mandates, including Kroger and Albe...

We bring you the latest media and marketing news from Kroger. Advancing 'Fresh for Everyone' campaign Kroger is partnering with an integrated media agency to support its 'Fresh for Everyone' campaign, which was launched last year. The brand transformation campaign aimed to bring Kroger's strategy to life and reinforce its food first credentials. The agency selected, Dentsu Aegis Network, wi...

Kroger's Q1 same store sales were up 19% (excl fuel) compared to last year, driven in part by the effects of the COVID-19 pandemic. Contributing factors Demand for groceries increased in response to the pandemic, with shoppers stocking up on goods and increasing the size of their shops. The closure of restaurants and other 'non-essential' businesses also gave grocery retailers an opportunit...

Leading US streaming service, Roku, has partnered with Kroger to improve targeted advertising. New shopper data programme Kroger Precision Marketing (KPM) which is Kroger's media advertising business, has data from over 60 million households. It is joining forces with Roku to launch a new shopper data programme. The aim is to improve targeting and measurement of television advertising, whic...

Kroger is to build three additional Customer Fulfillment Centres through its partnership with Ocado Solutions, two of which will be smaller than those announced to date. Nine sites announced to date Kroger has announced plans to open new facilities in the Great Lakes, Pacific Northwest and West regions. The new facility in the West, at 300,000 sq ft, will be comparable in size to some of th...

To help shoppers manage their new eating routines during the Coronavirus (COVID-19) pandemic, Kroger is offering a free telenutrition service. Effects of COVID-19 As the COVID-19 pandemic continues, Kroger has developed a customer trends report based on data from its 84.51 ° analytics business. The report found that 51% of shoppers are cooking and baking more than they were pre-crisis, wi...

We look at the key ways in which Kroger is coping with the COVID-19 pandemic, whilst setting itself up for success as its impact diminishes. Supply chain efficiency Having a strong and agile supply chain has been a key factor for Kroger in being able to meet the rapidly changing needs of its shoppers. Although the initial surge in demand has slowed, it remains above normal levels and Kroger...

We look at the actions some of the major retailers in the US have undertaken in response to the Coronavirus COVID-19 pandemic in four key areas; stores, supply chain, associate care and community support. Common actions Reducing operating hours to enable restocking and store cleaning, along with introduction of dedicated shopping periods for vulnerable shoppers Introduction of measures to...

To help local residents during the Coronavirus (COVID-19) pandemic, Chicago based Mariano's has launched an online platform called Mariano's Meet Ups. Interactive classes The platform is hosting cooking classes, demonstrations, wine tastings and more. Classes will be hosted by local chefs and sommeliers, as well as Mariano's Tastemakers. They aim to provide customers with tips and tricks to...

Kroger has released a trading update and outlined its initial responses to COVID-19. Sales up 30% With the COVID-19 pandemic causing shoppers to stock up on groceries, Kroger has experienced a 30% increase in identical store sales for March (excl fuel), compared to the same period last year. Both its physical stores and its online services have seen growth and to support this, Kroger is mak...