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Kroger profile

A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Kroger: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Kroger

An in-depth review of the retailer's current and future performance, including an update on its strategic priorities and what this means for suppliers.

USA country presentation

This in-depth guide to the USA explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

Latest News

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North America’s grocery retailers* added over $100bn in sales last year as the pandemic caused a surge in demand and a shift from out-of-home to at-home dining. We compare this to previous years and identify some of the key winners in 2020.

More News

Kroger reported better than expected results at $41.3bn for its Q1 2021. These were driven by the sustained growth of digital sales growing by 16% on top of the 92% growth during the same quarter in 2020. New strategy delivering strong results Earlier this year Kroger introduced a new strategy based on two key pillars: leading with fresh and accelerating with digital. This contributed...
Kroger’s second customer fulfillment centre (CFC) powered by Ocado technology is a real milestone as it marks the entry of the retailer in a new state, Florida. Accelerating with digital This month, Kroger opened its second automated CFC in Groveland, Florida. As part of its strategy to accelerate with digital, Kroger is ramping up its ecommerce development. Florida is one of the few states...
As part of its new strategy to lead with fresh, Kroger has launched an accelerator for local and regional fresh suppliers. This collaborative project aims at accelerating the pace of product innovation while evolving its fresh assortment to align with the growing demand from shoppers for local products. Supporting local and regional suppliers The “Go Fresh & Local Supplier Accelerator” was ...

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