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We spent time with Croatian market leader Konzum, visiting a newly refurbished supermarket in Zagreb where we appreciated how the store acts as a destination for fresh and key ambient categories.

This guide to Croatia explores the key trends in grocery retail, the outlook for the market over the five year forecast period and the growth strategies of country’s leading retailers.

Grocery sales in the CEE are expected to grow by 3.6% between 2019 and 2024. Retailers are driving this growth by revising how they run their business. Some, like Kaufland across Europe, are evolving their stores and product range to cover more shopper missions and attract more shoppers. While others, like Russia’s Pyaterochka, are investing in digital retail solutions to drive efficiency.

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Agrokor’s retail business, Konzum, reported revenues of HRK4,739m (€639m) for the first half of 2018. This included the company's Croatia and Bosnia-Herzegovina (BiH) operations. The retailer is on course to recover in 2018. We forecast Konzum sales will grow by 1% to HRK9,300m (€1,253m) for the year. This is an improvement on its performance in 2017.

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Agrokor Group reports a 12% decline in sales in 2017 for the retail and wholesale business segment – that primarily consists of the Konzum banner - to reach HRK 31.2mn (€ 4.2mn). Although profitability reported an improvement of 19% following some cost optimisation changes, and closure of unprofitable stores in the same year. Ceased supplier trading in first half of 2017 started decline in sa...
In December 2017, Agrokor announced it will move its headquarters from its well-known Cibona business tower to a smaller office location to accommodate the reduced number of employees. This reflects some of the major changes the state-administered company will face in 2018, the key one being the new ownership of the company by its creditors as announced by the state appointed administrator for Ag...
We look at Mercator’s and Konzum’s latest financial results considering Mercator ’s refurbishment programme in 2017 and Konzum’s focus in 2018. Mercator sustains return to profitability The Slovenian retailer, and Agrokor subsidiary, reported a 2.7% decline to €1.7 bn in sales revenue for the first nine months of 2017. Mercator has prioritised a cost optimisation strategy for 2017 that ha...

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