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The retailer has launched the Kaufland Card in the Czech Republic and expanded the coverage for its Glovo home delivery service in Romania. These steps illustrate the retailer’s interest in investing in several initiatives to attract shoppers by improving its value proposition or by adding convenient services and solutions.

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Lidl and Kaufland have committed to reducing their consumption of single-use plastics throughout their operations and range by 2025. This is part of their 360-degree strategy to help educate shoppers about environmental responsibility, to review the use of plastics in their operations and work in partnership with suppliers to reduce the use of plastic packaging . To underline the su...
Talk of Kaufland’s entry into Australia began in 2016, along with speculation around the potential entry of its sister company, Lidl. At the beginning of 2020, the Germany hypermarket operator looked to edge closer to entering the market, with its first store expected to open in 2021 . It has since been reported that Kaufland has invested over AU$430m (US$295m) in Australia over the pas...
Kaufland has been rolling out its new store concept in 2018 and 2019 with some local variations to fit local needs. In one of its smallest markets, Croatia, we visited the newest store in Zagreb, Kaufland Blato, to see what stores are doing to attract shoppers. 1. Adding services to outside of the store By having the digital screen outside the store, is a modern and effective way to marke...

Presentations

26/03/2020
Five year growth forecasts for the grocery market, the leading retailers and modern trade grocery channels in Germany.
12/03/2020
This guide to Croatia explores the key trends in grocery retail, the outlook for the market over the five year forecast period and the growth strategies of country’s leading retailers.
11/03/2020
As competition and low levels of volume and value growth continue to affect markets in Europe, buying groups like AgeCore, AMS, Coopernic and EMD are becoming increasingly strategic for retailers looking to drive efficiencies throughout their businesses. In this insight presentation we provide an overview of the key groups, their members and their size.
06/03/2020
An essential summary of trading priorities, latest developments, and other key commercial insights for Kaufland.
View all presentations

Key presentations

Kaufland is building a more relevant offer for shoppers, which differentiates it from rivals, while maintaining control of costs and driving efficiency. In this report we look at its key strategic aims and the strategies being rolled out in its top four markets.

This guide to Germany explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

An essential summary of trading priorities, latest developments, and other key commercial insights for Kaufland.

Access key indicators for over 400 retailers and grocery market sizes for over 180 countries.

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We've grouped all the latest European retail news, store visits, retailer profiles and downloadable presentations together in one place.