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Iceland profile

A guide to Iceland and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Iceland: data

See data on the retailer’s performance and forecasts for its operations by channel.

Iceland snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Latest News

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Iceland will partner with Just Eat to offer rapid grocery delivery for more than 200 stores. Initially the service will launch from stores in London, Manchester, Belfast, and Leeds. Iceland and Just Eat plan to roll out the service to more locations in 2023.

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Iceland has agreed to a new long-term solar power deal with Octopus Energy that will see 150 Iceland stores directly supplied from the Breach solar farm in Cambridgeshire. The deal will secure 14% of Iceland’s energy needs until 2033 and help cuts its CO2 emissions by an estimated 23,000 tonnes. Looking for further energy savings In their Q3 results, Iceland revealed it had also signed long...
Iceland has sold all of its 27 stores in the Republic of Ireland to a franchise owner as it focuses on its UK business. The 35 stores and two Food Warehouse outlets in Northern Ireland are not affected. The franchise named The Project Point Technologies has captured the stores in Ireland and will continue to operate them under the Iceland brand as part of the agreement. Iceland Foods group ...
As the cost-of-living crisis continues to affect shoppers, Iceland is extending its offers to help them navigate the crisis in 2023. Meanwhile, it has also appointed a new executive chairman. £1 price freeze to continue for another year The retailer has extended its £1 price freeze offer across its frozen food range for another year. It will maintain prices at £1 or less on over 600 produ...
5-year forecasts to 2027

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