The Grocer magazine has reported that Iceland has launched a trial to bring Bargain Booze branded concessions into its Food Warehouse stores, to boost alcohol ranges and bring greater focus to the offer. Extends Food Warehouse alcohol range to 1,000 lines The trial stores at Cheltenham, Poole and York now have dedicated Bargain Booze sections comprising 1,000 lines, more than doubling the e...

Market growth once again slowed in this reporting period as shoppers continued to return to their pre-Covid behaviours, and many stopped shielding. In the 12 weeks ending 6th September take home grocery sales grew by 10.8%, according to Kantar. This was the fifth month to see double digit growth, however was a slowdown compared to the 14.4% growth seen in the previous reporting period. We l...

Like all the major retailers, Iceland has seen a huge surge in demand for online delivery this year. We look at how the retailer has responded to this. Trial partnership with UberEats Iceland is partnering with UberEats to trial a 20-minute delivery service from its store in Hackney, London. Shoppers can use the UberEats app or website to order groceries from the retailer. The range offe...