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The GB market grew 12.5% in the 12 weeks to 21 February, according to the latest results from Kantar. This period included Christmas and the reintroduction of lockdown restrictions, which drove growth.

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Ahead of Pancake Day on 16 February, we look at some of our favourite initiatives from 2021. The Breakfast Club: pancakes to your doorstep The increased demand for scratch-cooking, due to the lockdown, has led retailers and brands to extend their seasonal offerings in form of DIY kits to help shoppers recreate and enjoy the products at home. The Breakfast Club café launched its first-e...
The GB market grew 12.2% in the 12 weeks to 24 January, according to latest results from Kantar. As restrictions once again increased, the online and convenience channels continued to benefit the most from changes in shopping habits. Increased restrictions drive up spend A combination of the festive season and the reintroduction of lockdown restrictions drove growth. With dining out no long...
In the 12 weeks to 27 December 2020 the grocery market grew +11.4%, the fastest rate since August 2020, according to Kantar. Growth was driven by Christmas spending and changing shopping habits due to increased restrictions. Here we look at the results in more detail, including an overview of performance in the online and discount channels. Record four weeks of sales With the closure of ...

Presentations

02/03/2021
Kantar market shares are generated using Kantar Worldpanel's till-roll scanning methodology and extrapolated using a sample of 30,000 households. Figures are calculated over a rolling 12 week period and include VAT.
03/02/2021
An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.
27/01/2021
We look at retailer performance and shopper confidence throughout the festive season, and consider what to expect in Q1 2021. We also spotlight our latest research on eating in and dining out.
20/11/2020
This in-depth guide explores the key trends in grocery retail and the growth strategies of major retailers as they respond to the Covid-19 crisis and prepare for EU Exit. It also includes our current market and channel forecasts, as well as quarterly LFL and full year profit data for The Big Four retailers. Retailers profiled in this report: Tesco, Sainsbury's, Asda, Morrisons, Co-op, Waitrose, Aldi, Lidl, M&S, Iceland

Key presentation

Strategic outlook for Iceland

Iceland has a renewed focus on growing its business. In this report we explore the latest strategic priorities that will influence this and the outlook of future performance.

UK Country Presentation

Our comprehensive guide to retailers' strategic priorities and market trends in the UK, and the opportunities they create for suppliers.

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Iceland snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.

Data

Use our COVID-adjusted forecasts on over 400 retailers in over 180 countries

What’s influencing Iceland shoppers?

Discover how Iceland is meeting its shoppers’ needs in one of its newest Food Warehouse stores.