Latest News
News Feature image

As Christmas products are starting to hit the shelves, retailers and suppliers are hopeful that despite conditions, shoppers will be looking for little luxuries at the end of the year. We explore six themes for Christmas this year and what retailers are doing to help create an exciting festive season.

More News
The Grocer magazine has reported that Iceland has launched a trial to bring Bargain Booze branded concessions into its Food Warehouse stores, to boost alcohol ranges and bring greater focus to the offer. Extends Food Warehouse alcohol range to 1,000 lines The trial stores at Cheltenham, Poole and York now have dedicated Bargain Booze sections comprising 1,000 lines, more than doubling the e...
Market growth once again slowed in this reporting period as shoppers continued to return to their pre-Covid behaviours, and many stopped shielding. In the 12 weeks ending 6th September take home grocery sales grew by 10.8%, according to Kantar. This was the fifth month to see double digit growth, however was a slowdown compared to the 14.4% growth seen in the previous reporting period. We l...
Like all the major retailers, Iceland has seen a huge surge in demand for online delivery this year. We look at how the retailer has responded to this. Trial partnership with UberEats Iceland is partnering with UberEats to trial a 20-minute delivery service from its store in Hackney, London. Shoppers can use the UberEats app or website to order groceries from the retailer. The range offe...

Presentations

22/09/2020
As part of its 50th birthday celebrations, frozen food specialist Iceland has brought back products from the past. It has also introduced brands and its private label products in their traditional packaging too.
15/09/2020
Kantar market shares are generated using Kantar Worldpanel's till-roll scanning methodology and extrapolated using a sample of 30,000 households. Figures are calculated over a rolling 12 week period and include VAT.
01/09/2020
An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.
26/08/2020
This report gives an overview of retailer and shopper responses to the pandemic over the last quarter, including the latest like-for-like sales and shopper confidence index. We also take a detailed look at how shoppers are increasingly seeking value, and the changing eating in and dining out landscape.
View all presentations

Key presentation

Iceland has a renewed focus on growing its business. In this report we explore the latest strategic priorities that will influence this and the outlook of future performance.

Our comprehensive guide to retailers' strategic priorities and market trends in the UK, and the opportunities they create for suppliers.

Please login to this service
to view this data

LOGIN

An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.

Access key indicators for over 400 retailers and grocery market sizes for over 180 countries.

Discover how Iceland is meeting its shoppers’ needs in one of its newest Food Warehouse stores.