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Iceland profile

A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Iceland: data

See data on the retailer’s performance and forecasts for its operations by channel.

Iceland snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.

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The GB market declined 1.2% in the 12 weeks to 3 October against 2020’s performance, according to the latest results from Kantar.

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As frozen food specialist Iceland launches its largest range of new products, we look at developments from the retailer and look at how the frozen food sector is evolving. 250 new lines Iceland has added 250 lines to its range, made up of brands and private label. This includes 19 new products developed with Ed’s Dinner, the fast-food chain. The retailer has also partnered with Italian r...
We visited frozen food specialist discounter Oops in Preston to see what it had to offer. About Oops The first Oops opened in October 2020 in Bolton. Since then, it has opened a further three stores. The retailer originally sold surplus food from major manufacturers struggling to export to Europe following Brexit. Now, this makes up around 25% of its stock. Oops repackages some of the...
Frozen food specialist Iceland has released its results for the 52 weeks ending 26 March 2021. We look at the figures in detail and give a view on what 2021 holds for the retailer. 2020 saw strong sales growth… In Iceland’s FY2020 sales grew +16.4% to £3,714m, from £3,191m. The positive results were driven by heightened demand generated by the pandemic, which was experienced by all major su...
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