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Reliance Retail plans to integrate its own e-commerce app JioMart into WhatsApp, within the next six months.  This would enable 400m users of India’s most popular messaging app to order food and grocery products, without having to switch to another platform.

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To create a larger and more inclusive rewards ecosystem, Flipkart has recently introduced SuperCoin Pay.  It allows customers to checkout in physical stores through the rewards earned from Flipkart’s online platform.    Wider range of merchants to redeem rewards The launch of the SuperCoin rewards programme in 2019 has been a success, with over 10bn SuperCoins earned by millions of Flipkart...
Walmart owned ecommerce retailer in India creates Farmermart to focus on grocery retail. Intends to sell directly to shoppers   With an initial investment of US$350m, Flipkart has registered a new entity to focus on online grocery retailing. Through Farmermart, the company intends to begin selling fresh groceries, as well as to develop its own range of private label products. If successful,...
New chief of marketing announced for ecommerce operator. Previously from Unilever Mr. Vikas Gupta, previously from Unilever Indonesia, has been named at the new Chief Marketing Officer for Flipkart. Gupta has been with Unilever for more than 20 years and his last position was general manager of the home care division as well as vice-president for digital transformation. He is returning t...
Estimated US$1.2bn to be used to strengthen operations in Flipkart. Intense competition from Amazon and other players Following renewed investments by Amazon into its India operations, Walmart has responded by setting aside up to US$1.2bn to fund Flipkart’s operations. In a recent regulatory filing, the retailer said it has cash equivalents of US$2.7bn as of 30 April 2019. Of this amount, U...

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