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FairPrice
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FairPrice
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Store visits
FairPrice store visits
Presentations
How FairPrice is elevating the shopping experience
21/10/2022
Explore how FairPrice Finest’s latest store in Singapore’s Orchard shopping district elevates the shopping experience.
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Inside FairPrice’s latest flagship hypermarket
22/03/2021
We look at FairPrice’s latest flagship hypermarket which puts a spotlight on foodservice and local products. The retailer is also offering several innovative features to create a memorable experience, including a spice mix counter and a dietitian available for consultation.
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FairPrice Finest, Paya Lebar Quarter, Singapore
05/10/2020
This FairPrice Finest has an easy to navigate layout, excellent merchandising displays and a fine balance of core and convenience categories. Read how the retailer attracts shoppers with an imported range and seasonal celebrations.
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FairPrice Xtra, VivoCity, Singapore
08/08/2019
NTUC FairPrice opened its largest FairPrice Xtra hypermarket in VivoCity officially on 6th August 2019. The store uses a shopper-centric design approach to deliver a fun ambience and engaging shopping experience.
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FairPrice Finest, Jewel Changi Airport, Singapore
02/07/2019
Singapore's largest retailer has opened FairPrice Finest in Jewel Changi Airport. The store is located in a newly opened retail complex connected to the airport terminals…
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Retail execution at Cheers, Ho Chi Minh City, Vietnam
14/05/2019
NTUC Fairprice's Cheers convenience banner opened its first store in Vietnam in mid-2018, as part of a joint venture with Saigon Co.op, we went in-store to see how the format is looking to differentiate in a competitive market.
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Retail execution at FairPrice Xtra, Ang Mo Kio Hub, Singapore
13/05/2019
NTUC FairPrice recently revamped its Ang Mo Kio Hub store in Singapore to encourage shoppers to adopt a healthier lifestyle, we visited to better understand the latest developments.
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FairPrice, SingPost Centre, Singapore
22/05/2018
This supermarket is run by the largest grocery retailer in Singapore to test latest retail technologies, including a new mobile app to enhance online-offline experience.
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Retail execution in Singapore Q4 2017
01/12/2017
Bricks and mortar retailers in Singapore continue to innovate. In the run up to Christmas 2017 we have been in-store to see how the top retailers are looking to communicate with shoppers and drive trade.
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FairPriceXpress, EastCoast, Singapore
11/05/2017
FairPrice has revamped their forecourt store in Singapore with an updated look and a new range of ready-to-eat.
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Fairprice Xtra, Sports Hub, Singapore
31/03/2016
Fairprice Xtra at the Singapore Sports Hub displays the retailer’s latest hypermarket format and showcases how the retailer is looking to create a fun-filled family environment and deliver destination appeal to its largest stores.
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