FairPrice news

Singapore's largest supermarket chain has launched FairPrice on Wheels, a new initiative which brings daily essentials closer to homes by vans parked near their homes. This is to support the elderly who are encouraged to stay at home and avoid crowded supermarkets as Singapore’s lockdown period is extended by another 4 weeks till 1 June. Vans packed with essential products The retailer used...

Seah Kian Peng, Group CEO of NTUC FairPrice, believes that the retail landscape will shift after the pandemic. The retailer has made more online delivery slots available due to a surge in demand but believes physical stores will be mainstay after the crisis. Online demand reaching new levels The surge in online demand has prompted FairPrice to invest heavily in the last two months. It upgra...

FairPrice and Cold Storage in Singapore are setting up priority shopping hours for vulnerable groups to boost social distancing measures. First hour every Monday at all FairPrice stores The retailer has recently launched safe distancing measures, like floor markings at checkouts, to manage queues. It has also put a stop to food sampling activities for now too. It has also announced a Priori...

Singapore raised its Disease Outbreak Response System Condition (DORSCON) level to Orange status on Friday (7 th Feb) as the coronavirus spread within the community. Following the announcement, shoppers rushed to stock up on essentials, resulting in empty shelves and long queues at grocery stores across the island. FairPrice ramps up distribution of essentials Demand for daily essentials l...

Singapore’s leading retailer, FairPrice, plans to refresh its private label range of products. The first phase of the refreshed range will be launched today (8 October) across all FairPrice stores. Higher interest in private label products Shoppers are recognising the value that private label products provide. According to studies by done by the retailer, three in four shoppers are open to ...

NTUC FairPrice launched its largest FairPrice Xtra hypermarket and Unity Pharmacy at VivoCity today. The opening event was officiated by Guest-of-Honour, Mr Chan Chun Sing, Minister for Trade and Industry and hosted by Mr Seah Kian Peng, CEO, NTUC FairPrice. A lion dance was performed to bring good fortunes to the store.   Ms Elaine Heng, deputy CEO, head of channels for NTUC FairPr...

We visited the newly opened FairPrice Xtra in VivoCity. This impressive hypermarket is about 9,000 sq m and spread over two levels. It is designed with many speciality concepts and unique experiences to woo young shoppers. The store looks great from every angle, so keep a look out for our full store visit report after its official opening in August. Exceptional retail design Eye-catchi...

We went to the newly refurbished Funan Mall in Singapore to check out four stores of the leading retailers in Singapore. Young and energetic vibe Source: IGD Research This used to be known as the IT mall - a place for tech geeks who want to build their own computers from component parts and check out the latest gadgets. After three years of redevelopment, the mall has opened with a swan...

FairPrice will hold prices of 100 private label products stable until June 2020 to reduce the burden of essential groceries on shoppers. Ensuring affordability of basic products The initiative aims to provide an industry benchmark to keep prices stable, regardless of changes in supply. The 100 products span a wide range of categories like rice, oil, milk, poultry, batteries, snacks, toiletr...

NTUC FairPrice launched a new Finest store last week at TripleOne Somerset right along Orchard Road, the famous shopping strip in Singapore. The store highlights different aspects of health and wellness and self-service technologies for shoppers’ convenience. Wider organic and health food range The store is visible from the main street and its main entrance opens to a large departm...