FairPrice news

13 January 2021
FairPrice has opened a new hypermarket with a dine-in area and local food concepts at Parkway Parade on 12 January. The space was previously occupied by Giant hypermarket until March last year. First cocktail bar in a grocery store Shoppers can order a unique in-house cocktail, the FairPrice Fizz Tipple, made with gin, lemon juice, strawberry syrup and egg white foam. Bar snacks like tortil...
08 January 2021
One of the most common questions I get asked by businesses, is how will my market develop over the next few years. While there remains uncertainty over what the next 12 months will look like, there is a strong sense of optimism that 2021 will be a year to rebuild, but also capitalise on the opportunities that have arisen in the ‘new normal’ across Asia. With this in mind, we have identified five ...
16 December 2020
Cheers, a chain of convenience stores operated by FairPrice, has launched a new smart store in Our Tampines Hub. First store powered by Artificial Intelligence Source: IGD Research This is the first store where shoppers can enter, pick the products they need and walk out. Payment is done automatically through a facial recognition technology within the ...
27 November 2020
Located at the well-known Lau Pa Sat hawker centre in Singapore, Food Folks is the first locally-focused concept that blends retail and dining under a historical monument. Food Folks brings together FairPrice Group’s business philosophies of “Everything Food Made Easy”, “Customer First”, and “Better Value for All”. Source: IGD Research   All things loc...
21 October 2020
FairPrice Finest opens a new Finest store at Artra, the first to have a Fresh Ambassador in-store. Fresh Ambassador The new store is right next to a subway station near several new condominiums. About half of the 1,000 sq.m. store space is filled with fresh food. The Fresh Ambassador is available in-store to provide tips on how to pick fresh produce. Source: IG...
09 July 2020
COVID-19 pandemic has generated a surge in demand for online grocery shopping around the world. In Singapore, shoppers could not get delivery slots across the major grocery retailers in the initial phase of the pandemic, resulting in a lot of frustration. The situation has improved significantly in the last couple of months. We round up the key initiatives of major retailers to meet online shoppi...
24 June 2020
NTUC FairPrice will continue to provide 100 private label products at discounted prices as part of its SGD50m (US$36m) package to alleviate living costs due to the COVID-19 pandemic. Six months extension from previous price freeze The price freeze was first launched in March 2019 and supposed to end on 30 June this year, however the retailer will extend it until 31 December. The products in...
10 June 2020
FairPrice has provided an option for shoppers to pick up their own groceries using a drive-through service. How does it work? Using the FairPrice online app, shoppers can use one of two methods to pick up their groceries: collect from the customer service counter in FairPrice Finest Wisteria Mall or use the drive-through service from the carpark. On the app, shoppers can pick a collec...
29 May 2020
Traditionally, Muslims will congregate at mosques for prayers and enjoy the breaking of fasts with friends and families in this period. However, this year, Ramadan is a quiet time of family bonding amid the lockdown in Singapore due to COVID-19. We look at how the key retailers have set up their stores to support Muslim shoppers in this unique season. Giant Hypermarket Cakes, cookies and sw...
19 May 2020
Following the outbreak of Coronavirus (COVID-19) three months ago, retailers in Singapore have responded with urgency and empathy as the situation evolves - we will continue to update this article with the latest developments... Dairy Farm Group hires staff from hotels More than 150 from seven hotels have been redeployed to Cold Storage, Giant and Guardian stores under the Dairy Farm Group....