Edeka store visits

Videos

Store of the month: February 2023: Edeka, Düsseldorf, Germany

2/02/2023

See inside our pick for February's store of the month, Edeka, Düsseldorf. Be inspired by the store’s stunning design and outstanding confectionery, service counters, and fresh offer.

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Presentations

The jewels in Edeka's crown

24/01/2023

Edeka's cooperative model allows independent retailers greater freedom to create truly remarkable stores. Be inspired by two Edeka stores in Düsseldorf, Germany run by Zurheide Feine Kost we visited in December 2022. The report focusses on store design, and in-store category activation and differentiation.

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In-store at Edeka, Germany

25/10/2021

Edeka has been strengthening its one-stop shopping proposition in 2020 and 2021.

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Retail execution at Edeka, Berlin, Germany

15/05/2020

We visited a number of Edeka stores located across Berlin. This showcases its high-quality supermarket offer and demonstrates how Edeka creates an engaging environment which welcomes a variety of shoppers.

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Retail execution at Edeka Zurheide, Düsseldorf, Germany

21/10/2019

This flagship store is located in the centre of Düsseldorf. The store combines a high-quality supermarket offer with a large selection of eat in and food-to-go options to create a destination proposition.

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Edeka Clausen, Hamburg, Germany

20/05/2019

Edeka Clausen spotlights how retailers can differentiate themselves to compete with price-focused rivals by celebrating their strengths in produce and counters and meeting the needs of local shoppers.

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Retail execution in Hamburg, Germany

18/07/2018

We look at how leading retailers in Hamburg are adapting their store formats to meet changing shopper preferences.

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Edeka, Berlin, Germany

05/10/2017

We explore how Edeka is executing its supermarket format, excelling with counters and fresh.

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Edeka E center, St Pauli, Germany: trialling new initiatives with a focus on fresh

03/12/2015

Opened in 2014, EDEKA’s E center store showcases the retailer’s new initiatives and format development of its larger stores.

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Edeka Zurheide, Dusseldorf, Germany

12/05/2011

Edeka Zurheide is a modern store which uses multiple visual features to communicate the messages of premium and freshness. IGD visited this store in April 2011.

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