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The price war between Aldi and Lidl in Germany is escalating quickly, with the two discounters pushing prices down further. Most retailers are focusing their advertising and communication on low prices, following the VAT rate cut implemented by the government.

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We bring you the latest news from Edeka in Germany. Structural reorganisation There are a number of changes occurring within the Edeka management board. Purchasing will be distributed amongst fewer heads of departments, with two managers, Dirk E ßmann and Florian Decker now responsible for more purchasing areas. This includes international purchasing, which has become more important for E...
On the 25th of June, SCP Group will officially purchase Real from the Metro Group. SCP Group getting ready The sale will include the online platform Real.de, which the SCP Group is already preparing for resale. The SCP Group will also take full control of all Real's business units, with former Lidl board member, Bojan Luncer, heading up the new operation. Along with its real estate partner,...
Edeka is introducing a new digital packaging initiative in its discount banner Netto. Netto introducing digital watermarks on packaging Netto is introducing an invisible barcode which optimises the scanning of goods at checkout. The packaging will still look the same to the shopper, however it will contain digital information printed onto the packaging, which means that when it is scanned, ...

Presentations

01/07/2020
An essential summary of trading priorities, latest developments, and other key commercial insights for Edeka.
15/05/2020
We visited a number of Edeka stores located across Berlin. This showcases its high-quality supermarket offer and demonstrates how Edeka creates an engaging environment which welcomes a variety of shoppers.
07/04/2020
Edeka has installed a humanoid robot in one of its supermarkets in Lindlar to encourage customers to keep a safe distance from each other to try to help prevent the spread of Coronavirus (Covid-19).
26/03/2020
Five year growth forecasts for the grocery market, the leading retailers and modern trade grocery channels in Germany.
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Key Presentations

We review the outlook for Edeka over the next five years and its strategic objectives.

This guide to Germany explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

An essential summary of trading priorities, latest developments, and other key commercial insights for Edeka.

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