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Leading discounters Jerónimo Martins (Biedronka) and Lidl have introduced new strategies with the aim to increase their margins and shopper loyalty. Global trends like Food-to-go, food transparency and organic product ranges have started to take place in the Polish retail landscape.
As 2015 begins, we reflect on the events of 2014 to anticipate what lies ahead. With this in mind, we consider how price competition is set to heat up, while online and discount are the channels to watch.
As Carrefour embeds the decentralisation model helping it win in France and export elements globally we review how the retailer plans to drive growth towards 2018 and beyond.