Electric forecourt operator announces retail partners for network

Date : 11 September 2020

Patrick Mitchell-Fox

Senior Retail Analyst

Gridserve the renewable energy business that plans to open more than 100 electric-only forecourts across the UK has announced the retailers it has partnered with to provide the complementary services on its sites.  As the construction of Gridserve’s first location, at Braintree in Essex, approaches completion it has been revealed that it will incorporate retail units supplied by Booths, WH Smith, Costa Coffee, Post Office and frozen ready meals business Gourmade.

Represents a significant expansion move for Booths

This new partnership represents a potential significant step-change for the Booths business in particular.  Not only will the Braintree site bring the Booths store fascia to the south of England for the first time, but the planned 100 plus further Gridserve sites, provide an opportunity to drive an unprecedented further expansion of Booths’ retail operation on a national basis.  Currently Booths operates 28 supermarket-format stores focused in the north-western counties of England, and this new partnership will see it shifting into smaller, convenience formats to service needs of forecourt shoppers.

Edwin Booth, Executive Chairman, Booths commented:

‘We’re excited to work with Gridserve to deliver on our one simple aim – to sell the best food and drink available, in attractive stores, staffed with first class assistants.  As a family owned retailer with sustainability baked into our core, we couldn’t think of a more fitting opportunity to continue our journey into the South of England.’

Toddington Harper, founder and Chief Executive, Gridserve said:

‘Our UK-wide network of over 100 customer-focused electric forecourts will eliminate range and charging anxiety by making it easier and cheaper to charge an electric vehicle than to fuel a petrol or diesel alternative.  The UK’s first electric forecourt represents so much more than an electric equivalent of a modern petrol station – it will deliver a fully-loaded customer experience, offering the ‘Best of British’ retail and customer service to cater for a full range of customer and driver needs.’