Booths to re-launch wine department

Date : 05 February 2013

Booths, the upmarket retailer based predominantly in the North West of England is to revamp its wine department.

Revamped own-label

The retailer has signalled it is going to change the look and feel of its wine offer by adding tasting tables and new merchandising, whilst also revamping its own-label wine across its 28 stores. Booths is keen to keep the pressure on rivals Majestic Wine and Marks and Spencer, but is unlikely to take the offer online having closed its specialist Everywine service in 2011. 

Better service

Chairman, Edwin Booth, quoted in Retail Week commented "We want to bring better service for people who want to become a wine merchant. This is underpinned by the relaunch of our own label supported by new suppliers, sourcing and presentation".

Differentiation

Following on from a strong Christmas performance, Booths has pledged to increase the emphasis on its expertise in fresh food counters and specialist products, which forms part of its key 'slow-lane' concept. Rather than compete on price, Booths will drive differentiation, trying to set itself apart from its supermarket competitors.