Booths Christmas: sales and profit growth

Date : 16 January 2019

Booths reports 3.3% growth in LFL sales and 4.5% increase in profit in the three weeks to 5th January 2019.

Transformation programme shows signs of success

Northern-based supermarket, Booths, has reported a 3.3% increase in LFL sales YOY for the three weeks to 5th January, with profits also growing by 4.5%.

The positive result follows a disappointing FY2017 result for Booths, where sales dropped -2.0% YOY in 2017.

Strong Christmas sales indicate the retailers turnaround efforts to transform the business, a plan designed to create a more modern and fit for purpose Booths.

Driven by private label and click & collect

The positive result was partially driven by the retailer's private label range, a key focus within the business' transformation programme. The retailers beers, wines and spirits private label range performed particularly strongly.

Booths' click & collect offer was also popular amongst Christmas shoppers. The service saw sales growth of 15% and an increase of 25% in the run up to New Years' Eve, indicating shoppers requiring more convenient solutions over the busy festive period.

Traditional Christmas products also proved popular amongst Booths shoppers, with sales of turkey and trimmings growing 10%.


Want to know more?

Retail Analysis subscribers can access the latest Booths news and store reports here.

Retail Analysis subscribers can read and download our UK Christmas trading review here.