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Axfood: data

See data on the retailer’s performance and forecasts for its operations by channel.

Store innovation: 15 must-see new concepts in Sweden

Gain inspiration from unstaffed convenience stores to outperforming hypermarkets; fresh-focused supermarkets to the sustainable discount store of the future.

Western Europe outlook 2021

We consider the five trends set to shape grocery retail in Western Europe in 2021.

Sweden country presentation

This in-depth guide to Sweden explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

Latest News

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With private label share of sales rising across much of Western Europe, we’ve published a series of three brand new reports for IGD Retail Analysis subscribers:

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European retailer alliance EMD has appointed a new president. Johan Neuman becomes new president EMD has appointed John Neuman as its new president, taking over from Maniele Tasca, who has held the position since 2017. Neuman, who has been a member of EMD’s board of directors since 2007, is the general manager for private label at Dagab, the purchasing and logistics arm of Sweden's Axfood. ...
After an unprecedented year, two leading Swedish retailers, ICA and Axfood have released their 2020 annual reports, while ICA recently ran a virtual Capital Markets Day event. In this article, we reveal the channel trends driving this exceptional year in Sweden and report on the impact on retailer strategy. Next week, we’ll consider the shopper trends and retailer priorities for IGD Retail A...
Amazon has announced plans to launch in Sweden, the Nordic region’s largest grocery market. Here we consider which FMCG categories it usually prioritises and report on the online performance of leading Swedish grocery retailers. First launch in a Nordic country Launching in Sweden will see Amazon’s entry into the Nordics. Customers in Sweden can already shop on Amazon through other European...
Retail Analysis 5–year forecasts

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