Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

See data on the retailer’s performance and forecasts for its operations by channel.


This in-depth guide to Sweden explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

We look at five key trends set to shape the Western Europe in 2020. Retailers are continuing to invest in private labels, health, wellness and lifestyle choices. At the same time, retailers are focusing on evolving existing strategies and creating innovative store formats. 

In this insight presentation we look at the EMD buying group, its members and strategy.

Latest News
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Amazon has announced plans to launch in Sweden, the Nordic region’s largest grocery market. Here we consider which FMCG categories it usually prioritises and report on the online performance of leading Swedish grocery retailers.

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With the Coronavirus (COVID-19) pandemic linked to a marked shift towards online grocery, Sweden’s Axfood has made a series of timely investments in this fast-growing channel. 1. Partnership with Circle K in click and collect push Axfood’s discount banner Willys has introduced click and collect lockers at Circle K forecourts. Initially this will include four stores in the Frescati, Bandhage...
Axfood has said its sales grew 5.4% in Q4 2019, to SEK13.0 bn (US$1.4 bn), with a strong performance across all its banners. It said the pace of growth saw it outstrip that seen in the wider market, which it said stood at 3.7% in Q4 2019, seeing it gain share. Broad based growth, across all formats Axfood reported that all its banners had enjoyed good growth in Q4 2019. By banner it said: ...
We round up the latest news from retailers in Belgium, the Netherlands and Sweden. Netherlands: Albert Heijn launches automated store at Schiphol Airport After successfully piloting its new ‘plug-and-play’ store concept in Zaandam in September 2019, Albert Heijn has expanded the trial to Schiphol Airport. This will see the retailer launch its second fully automated store, on the Jan D...

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