Asda news

20 March 2013
Asda is reaffirming its commitment to low prices in a new advert supporting its Price Lock promotion, released to coincide with the Budget. Price Lock commitment The Price Lock promotion is being run by Asda on a range of basic products such as bread and milk. It promises to keep the price of such products consistently low for a minimum of 12 weeks, where it claims that the prices of i...
04 March 2013
Asda is set to launch its smallest store yet, a pop-up store on wheels, that is essentially a mobile PoS display and checkout. Asda Anywhere The Asda Anywhere stores were unveiled with the recent Asda results and are set to be trialled later this year. According to Andrew George, Asda CMO, the new stores will allow Asda to sell "a range of Asda products anywhere, from central London t...
26 February 2013
The latest retailer share data from Kantar Worldpanel, for the 12 weeks to 17 February 2013, shows the UK grocery retail market accelerating on the previous period, with growth up to 3.7%.  However, inflation remains persistently higher.  The Kantar measure indicates this stood at 4.7% for the period, suggesting that volumes remain negative. 12 weeks to 19 February 2012 (% sha...
26 February 2013
Asda has promoted brand director Hemant Patel as its new strategy director. Shaping Asda's future According to press reports Patel, who has worked at Asda for seven years, has already taken up his new role. The move follows the news last week that Asda will be working with strategy consultancy McKinsey to devise a new five year plan under the leadership of CEO Andy Clarke.  Strategy has previ...
21 February 2013
Asda has announced new investment to build George's international reach and revealed that like-for-like sales growth slipped back in the final quarter of 2012 as shoppers kept a tight rein on spending. The retailer said it was proud however of its performance for 2012 as a whole. LFLs slow, as average ticket price falls In Q4 Asda's LFL growth excluding fuel was 0.1% in the 14 weeks to ...
21 February 2013
Following Asda's results presentation, we draw out the five key themes that we believe will drive growth for Asda in 2013. Investing for customers in a tough market: "EDLP is in our DNA" This was one of the core elements of Asda's focus in 2012 and in particular in Q4, and this will remain a key priority in 2013. At the results session, Andy Clarke explained "our customers continue to tell ...
14 February 2013
We’ve been in-store at Asda this week to look at how it is implementing its strategy for growth. Impactful value communication underpins the strategy Asda's focus on EDLP is at the heart of its ambitions, and is given voice through the Asda Price Guarantee (APG), both inside and outside the store. Alongside extensive large signage to communicate rounded price points in the power aisle, this...
14 February 2013
Latest figures released by Nielsen indicate that the aggregate sales for UK supermarkets grew by 2.2% in the four weeks to 2nd February. This  marked a slowdown from the Christmas period when sales rose by 3.7%. Volumes flat Nielsen reports that unit sales in the latest four week period were unchanged (versus +0.5% in the previous period), reflecting the continuing cautious mood of UK ...
12 February 2013
With 2013 lacking the wealth of event opportunities offered last year by the Olympics, Euro 2012 and Diamond Jubilee, retailers are looking to make full use of the year's seasonal events, with Valentine's Day and Shrove Tuesday being developed to drive shopper enthusiasm for these celebrations. Home dining for Valentine's Day Valentine's Day presents a clear opportunity to promote luxury 'dine ...
31 January 2013
With online, convenience and discount becoming ever more popular channels for shoppers, we explore how retailers are working to boost sales through large format stores.  In the year to April 2013, we expect sales through large format stores (25,000 sq ft and over) to grow by 0.7%, far below the 2.9% for the grocery market as a whole. Shoppers increasingly turning to alternative channels and the ...