First look: Asda’s vegan butcher, Veelicious

Date : 20 January 2021

Lucy Ingram


Asda is trialling a vegan butcher counter with vegan concept creator, Kbox Global, called Veelicious, in its Watford store. We visited during the counter’s opening week to see how Asda was positioning the offer and activate it for shoppers, as it looks to benefit from growing interest in veganism.…
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